Specialist support
The same person in the decision and the account
I analyse, prioritise and implement myself. That makes it easier to move from discussion to a test without losing context in a handover.
I help businesses in Stockholm develop Google Ads actively, from analysis and strategy to ongoing account work.
This suits businesses with an internal marketing team that needs deeper Google Ads expertise. The same person discusses the decision and then does the work.
Experience includes:




Head of Performance MarketingKlarna
“Armin’s level of dedication and in-depth knowledge of the Search platforms has been crucial to our achievements. His drive to explore and understand Search has led to several innovative solutions, bringing our accounts to top-tier performance. I highly recommend Armin for his excellent technical skills and exceptional attitude.”
An internal marketing team does not always need a full-service agency.
Sometimes you need deeper Google Ads expertise, a senior sounding board and someone who can turn analysis and priorities into real account changes.
I can work directly with your marketing director, marketing manager or performance team. Google Ads becomes a defined specialist area within the team, while the rest of marketing retains its existing ownership.
The main service page explains the full approach to Google Ads consultancy. Businesses focused on scaling can also explore the approach for businesses in Gothenburg.
Discussion becomes more useful when the person recommending a change also understands account details and takes responsibility for implementing it.
Specialist support
I analyse, prioritise and implement myself. That makes it easier to move from discussion to a test without losing context in a handover.
An international structure needs to account for differences in click costs, conversion rates, sales cycles and financial targets between markets.
CPA and ROAS need assessing against customer value, margins and sales cycles in each market, rather than a shared target applied out of habit.
Budget allocation should reflect demand, data volume and realistic opportunities to grow.
Search can capture existing demand and provide clear signals about language, search behaviour and local purchase intent.
Performance Max and Demand Gen are used when market maturity, creative and conversion signals give them a clear role.
The account needs to be manageable as a whole while retaining important differences between countries in the overall picture.
Google Ads cannot fix an unclear audience, a weak offer or a destination that fails to help visitors move forward. Sometimes the best advice is to improve the foundations before advertising.
Explore more Google Ads insightsAdvertising can amplify what already works, but it cannot fix an unclear audience, a weak offer or missing foundations. Here is how I think before buying traffic.
These results come from previous engagements and demonstrate SaaS and e-commerce experience. They are not presented as Stockholm case studies.
SaaS
Restructuring, clearer market priorities and a stronger Search focus produced more conversions at a lower cost than the previous period.

E-commerce
A clearer Shopping role, better separation of brand and non-brand and a new Performance Max structure improved performance.


I review the account, set priorities, make changes and follow up on results myself. You can work with me as a senior specialist without adding an account manager or moving the rest of your marketing.
My background includes specialist, Audit Lead and Team Lead roles at Precis Digital, plus Google Ads for PriceRunner and Klarna across several markets.
Read about my background and experienceThe number of accounts and markets, measurement, pace and responsibility affect the final quote. Ad spend and VAT are additional.
View pricing and what is includedFor a clear specialist responsibility close to your marketing team.
For an independent review before your next decision.
For international accounts or broader responsibility across more areas.
Short answers about teamwork, international accounts, existing Google Ads accounts and pricing.
Read about the full Google Ads serviceYes. I work with businesses in Stockholm and elsewhere. Google Ads work is normally remote, with check-ins, analysis and implementation directly with the team.
Yes. This suits businesses with a marketing director, marketing manager or performance team that need deeper Google Ads expertise.
Yes. Google Ads can be a clearly defined engagement. I work with internal resources and other partners while the rest of your marketing stays with its existing owners.
Yes. I have worked with Google Ads across markets including Sweden, Denmark, Norway, the UK and the US. The approach is adapted to each market’s economics, demand and data volume.
Yes. I start by understanding the history, measurement and what already works. Changes are then prioritised, retaining effective elements when that is the right decision.
Yes. I work with Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center and conversion measurement when relevant to the engagement.
Ongoing Google Ads starts at SEK 15,000 per month. A standalone Google Ads Audit starts at SEK 10,000. Larger engagements with several markets or broader responsibility start at SEK 30,000 per month. Prices exclude VAT and ad spend.
Next step
Describe your starting point, team and what you want better control over. I will get back to you with how I think I can contribute.