AM Digital From Precis Digital to AM Digital
I have worked with Google Ads and digital marketing since 2018. First six years at Precis Digital, then as Head of Marketing, and since 2026 directly with my own clients through AM Digital.
Background
My name is Armin Memić and I run AM Digital. My background in Google Ads and performance marketing dates back to 2018: first at Precis Digital, then as Head of Marketing, and since 2026 in my own business.
At Precis, I progressed from Associate Digital Specialist to Senior Digital Specialist, Audit Lead and Team Lead. I worked with Swedish and international ad accounts, developing my expertise particularly in Google Ads.
The Head of Marketing role broadened my perspective beyond ad platforms. I worked directly with Meta Ads, HubSpot, email, websites, social media and the customer journey around advertising. That breadth is valuable today, while Google Ads remains the area where I have the longest and deepest experience.
Today, I work directly with a smaller number of clients through AM Digital.
Experience
Roles at Precis: Senior Digital Specialist, Audit Lead and Team Lead.
Some companies I have worked with: PriceRunner / Klarna, Audimee, Zmarta, HomeMaid, SkiStarshop and VetZoo.
These companies reflect experience from previous roles and AM Digital engagements. They are not all current AM Digital clients.
2018 to today
2018
I joined Precis Digital in Linköping in 2018 as an Associate Digital Specialist. My team was based in London, so I worked from Linköping and travelled there regularly to work with them.
That is where I learnt digital advertising from the ground up and quickly developed a particular interest in Google Ads.
2020
In 2020, I became a Senior Digital Specialist, mainly focused on Google Ads, and took on the Audit Lead role at the same time.
Auditing became an important part of how I learnt Google Ads. I needed to understand unfamiliar accounts quickly, identify what affected results and distinguish important problems from things that merely looked important.
2021
In 2021, I became Team Lead. I continued working closely with clients and ad accounts, while taking greater responsibility for the team, quality and how we worked.
I therefore continued doing practical advertising work while becoming responsible for other specialists and how the work was delivered.
2022
One of my larger PriceRunner projects involved building an automated Search Ads 360 structure for an account with millions of keywords.
I built templates for campaigns, ad groups, ads and negative keywords that could adjust dynamically based on PriceRunner’s organic position for each search.
That was a very different challenge from manually optimising a standard Google Ads account. At that scale, structure, automation and data need to do much of the work.
2022
Becoming a father in 2022 also changed how I viewed time and work. I began thinking much more about what I wanted to spend my time on and why.
Since then, I have found it difficult to do things half-heartedly. If I spend time on something, I want to believe in it, take responsibility and do it properly.
2023
After Klarna acquired PriceRunner, I worked on expanding Google Ads into the US market in 2023.
I was responsible for PriceRunner’s Google Ads accounts and drove the US expansion with my team. This involved market research with Google’s US experts, strategy for the new market and building the account structure.
The US was a very different market from the Nordics, both in competition and scale. That made strategy at least as important as account work itself.
2024
In autumn 2024, after six years at Precis, I stepped away from the agency world and became Head of Marketing at a smaller business that wanted to help older people get more support in daily life.
It appealed to me because I believed in the idea and had the opportunity to take responsibility for much more than advertising.
The role involved Google Ads and Meta Ads, but also email marketing, social media, the website, HubSpot and CRM workflows, customer service and trade fairs.
It broadened my perspective on what happens around advertising, from the click to lead handling and how marketing connects with the rest of the business.
2026
In 2026, I started AM Digital and began working directly with my own clients.
I wanted to be closer to both the decisions and the work. Fewer layers, fewer handovers and the opportunity to own the analysis, recommendation and implementation myself.
I also try to treat a client’s ad budget as my own money. Behind every row in Google Ads is real money, and I believe there should be a good reason for spending it.
That does not mean every test must succeed. I want to know why we are testing, what we want to learn and when to change direction.
Personal
I live in Rimforsa with my wife and our daughter. When I am not working with marketing, I enjoy music, games, films and time outdoors.
Music has been part of my life for a long time. I played in several bands, and with In Hours we won Livekarusellen in Östergötland. That took us to INmusic Festival in Zagreb, where we played to far larger crowds than we were used to.
I still play, although much more sporadically these days.
Next step
A few lines about where you are now and what you need help with. I’ll get back to you as soon as I can.