Meta Ads consultant

Meta Ads that keep improving, rather than just keep running

I work on campaigns, messaging and creative tests on Facebook and Instagram, and assess what deserves more budget, what should be paused and what needs testing next.

Discuss Meta Ads See how I can help

Meta Ads Manager showing campaign spend, purchases and Purchase ROAS for a new and an existing campaign structure

Ongoing support From SEK 10,000/month Excluding VAT and ad spend. The scope is agreed in the quote.

8+ yearsworking with Meta Ads

SEK 250+ millionin ad spend managed over time

5.0 client rating from 20 Google reviews ↗ Precis DigitalFormer team lead

Experience includes:

When your Meta account needs to move forward

The work can start with a new account, an existing setup that has lost momentum or a channel where increasing the budget requires better evidence.

You want to get the foundations right

Campaign structure, goals and tracking need to work before increasing the budget makes sense.

You have made progress but reached a plateau

The account delivers, but it is unclear which message, creative or test should drive the next step.

You want to scale with more control

As the budget grows, you need to know what deserves more investment, what should be paused and which test comes next.

How I work

The account is only part of the advertising

Meta needs the right campaign structure and ongoing optimisation. Results are also affected by the offer, creative, landing page and what is actually measured.

I therefore work both in the account and on the decisions around it. If the offer or creative needs changing, I say so rather than continuing to adjust audiences.

What may be included

The exact scope depends on your goals, account, markets and existing creative.

Strategy and campaign structure

The approach, goals, budget allocation and campaigns are based on the business and the data available.

Ongoing optimisation

Performance analysis, campaign prioritisation and adjustments followed up over time.

Audiences and signals

Broad audiences, retargeting and first-party signals are assessed against the account’s needs. I keep targeting as simple as it needs to be.

Messaging, hooks and angles

New ways into the offer and variations that let us test more than colours and formats.

Static ad creative

Static ads and variations of existing creative can be included within the agreed scope.

Measurement and reporting

Conversion goals, tracking and reporting need to provide a sound enough basis for decisions.

Ad creative and production

I help with creative direction, without acting as a full production studio

Messaging and creative are important parts of Meta Ads. I can help with both, with a clear scope agreed from the start.

What I can do

write copy, hooks and creative angles
create static ads within our agreed scope
produce variations of your existing creative
analyse ad creative and suggest new testing directions
provide direction and briefs for internal or external production

Meta Ads for Swedish e-commerce

244 purchases versus 64, with almost the same ad spend

I built new Meta campaigns alongside the client’s existing structure. The original campaigns could continue while the new approach demonstrated whether it performed better.

The aim was not to start again from scratch. First, I wanted to see whether we could get more from the budget already being spent.

Read the full Meta case study

244purchases in the new campaigns

64purchases in the original campaigns

Ad spend was almost the same.

Meta can be a standalone service

Meta Ads is a standalone service at AM Digital. You do not need to buy a larger package covering several channels to get help.

If you also need Google Ads, tracking, landing pages or prioritisation across channels, we can agree a broader scope. That should be a deliberate decision, with nothing quietly added to the quote.

How I work with Meta Ads

You work directly with me from the first review through to account management and ongoing prioritisation.

Starting point and goals

We review the business, account, audiences, existing creative and what you want to achieve.
What we do first

I recommend what to change first, which tests are worth running and what can wait.
Work in the account

I build, optimise and follow up on campaigns directly in your Meta account.
Budget, messaging and the next test

You get my recommendation on what should receive more budget, what should be paused and which creative or test is needed next.

From SEK 10,000/month

Ongoing support with clear responsibility

The price covers my work and excludes VAT. Ad spend is paid separately to Meta.

Frequently asked questions about Meta Ads

What does a Meta Ads consultant do?

A Meta Ads consultant can help with strategy, campaign structure, audiences, budget, ads, testing, analysis and reporting. With my service, you work directly with me on both planning and ongoing account management.

What does Meta Ads support cost?

Ongoing Meta Ads support starts at SEK 10,000 per month, excluding VAT. Ad spend paid to Meta is additional. The final fee depends on the number of markets, campaign complexity, new creative requirements and the responsibility I take on.

Can you create ads and ad creative?

Yes. Copy, hooks, creative angles, static ads and variations of existing creative can be included within our agreed scope. I can also analyse existing creative and provide direction for new tests.

Are photography, UGC and video production included?

Not automatically. New photography, UGC, advanced video production and larger external production projects are agreed separately. I can help define the need and provide creative direction.

Can Meta Ads be a standalone engagement?

Yes. Meta Ads is a full standalone service at AM Digital. You do not need Google Ads or a broader Growth engagement to work with me on Meta.

Can you help with Google Ads and tracking too?

Yes. Google Ads is my main specialism, and I can also assess tracking, landing pages and other areas when they affect advertising. If the need is broader, we agree a clear scope for it.

Do you work in our existing Meta account?

Yes. Your business should own its account, data and assets. I work within your existing structure or develop your account according to what the engagement needs.

Next step

Tell me what you need help with

A few lines about where you are now and what you need help with. I’ll get back to you as soon as I can.

Prefer a phone call?+46 70 486 82 63