Scaling
A higher budget does not deliver equivalent growth
When marginal returns fall, budget needs allocating according to what can be scaled, rather than which campaign reports the best overall number.
Google Ads for businesses in Gothenburg
I help businesses in Gothenburg understand what drives profitable purchases and qualified leads, and where the budget works hardest.
I often join when Google Ads is already important but the next step has become harder. You work directly with me throughout the engagement.
8+ yearsworking with Google Ads
SEK 250+ millioncombined ad spend across accounts I have worked on
5.0 client rating from 20 Google reviews ↗ Precis DigitalFormer team lead Experience includes:
Markus Sjökvist
Head of Performance MarketingKlarna
“Armin’s level of dedication and in-depth knowledge of the Search platforms has been crucial to our achievements. His drive to explore and understand Search has led to several innovative solutions, bringing our accounts to top-tier performance. I highly recommend Armin for his excellent technical skills and exceptional attitude.”
When Google Ads works but the next step is harder
An account can be good and still have plenty of room to improve. Search, Shopping or Performance Max may already generate sales while each additional krona of spend costs more and results become harder to interpret.
- Reported ROAS is hard to interpret
- Brand, remarketing and existing demand can make campaigns appear stronger than their actual contribution.
- Budget allocation is unclear
- Search, Shopping and Performance Max need clear roles, especially when several products or markets compete for the same budget.
- Measurement cannot be trusted
- If Google receives the wrong conversions or values, both bidding and the decisions based on it become uncertain.
I start by understanding the account before rebuilding it.
First, I review the business, history, measurement and what already works.
What holds up should not disappear because a new consultant joins. I prioritise what is likely to affect performance most and test major changes in a way we can evaluate.
The main service page explains my full approach to Google Ads consultancy. Teams looking for senior specialist support can also read the page for businesses in Stockholm.
Different business models need different signals
The same campaign type can serve very different purposes depending on how the business makes money and how long it takes to reach a sale.
E-commerce
Search, Shopping, Performance Max, Merchant Center and product feeds need assessing alongside margins, profitability and the distinction between brand and non-brand.
SaaS
A registration is not always a paying customer. Conversion lag, markets, customer value and the path to a subscription need to be part of the analysis.
Lead generation
Lead quality matters more than raw volume. Search intent, the landing page and offline feedback help Google distinguish the right enquiries from the rest.
Performance Max needs to be understood, beyond its reported performance
Performance Max can show strong ROAS while brand, remarketing or existing demand affect the result. I want to understand its contribution before moving more budget into it.
Explore more Google Ads insightsShould you exclude brand from Performance Max?
Strong overall ROAS does not always show what Performance Max adds beyond branded demand. That is why I often want to separate them.
Results from Google Ads accounts
These are verified examples from previous engagements. They are not Gothenburg case studies and are not presented as such.
SaaS
26% more conversions and 18% lower CPA
A new structure, clearer market priorities and more active Search management produced more conversions at a lower cost than the previous period.
E-commerce
ROAS increased by 186% to 921%
Shopping gained a clearer role, brand was separated and Performance Max was rebuilt around relevant product categories.
You work directly with me
I review the account, set priorities, implement changes and follow up on results myself. There is no account manager between you and the specialist, and no junior consultant taking over after the first call.
This is a deliberate approach for businesses that want strategy and delivery to stay closely connected.
Read about my background and experienceClear starting fees
The fee reflects the number of accounts and markets, complexity and the responsibility I take on. Ad spend and VAT are additional.
See what each approach includesOngoing Google Ads management
For active development, implementation and reporting over time.
Google Ads Audit
For a focused second opinion and prioritised recommendations.
Broader scope or multiple markets
For broader responsibility when more markets or areas of growth need to connect.
Frequently asked questions
Short answers about the approach, account takeovers, pricing and working with businesses in Gothenburg.
Read testimonials and reviewsDo you work with businesses in Gothenburg?
Yes. I work with businesses in Gothenburg and elsewhere. Google Ads work is normally remote, so analysis, meetings, implementation and reporting do not require us to be in the same city.
Does this suit businesses already spending heavily on Google Ads?
Yes. It is particularly well suited when Google Ads is already important and the account needs deeper expertise, clearer priorities or a plan to scale further. I have worked with accounts spending around SEK 20,000–900,000 per month.
Is AM Digital an agency or a consultancy?
AM Digital is Armin Memić’s consultancy. You work directly with me from analysis and strategy through account changes and ongoing reporting.
Do you work with Performance Max and Shopping?
Yes. I work with Search, Shopping, Performance Max, Demand Gen, Merchant Center, product feeds and measurement around advertising where needed.
Can you take over from an existing agency?
Yes. I start by understanding the account’s history, measurement and what already works, then prioritise changes rather than rebuilding everything for its own sake.
Do we need to meet in person?
No. Google Ads work is normally remote and does not require in-person meetings. Clear check-ins, direct access to the specialist and shared reporting allow us to work closely together.
What does Google Ads support cost?
Ongoing Google Ads starts at SEK 15,000 per month. A standalone Google Ads Audit starts at SEK 10,000. Larger engagements with broader responsibility or multiple markets start at SEK 30,000 per month. Prices exclude VAT and ad spend.
Next step
What needs to become clearer in your Google Ads account?
Describe your starting point, approximate ad budget and what you want to improve. I will get back to you with how I think I can help.
Prefer a phone call?+46 70 486 82 63