Google optimises towards the wrong conversions
Forms, calls and other events can have different values. Treating everything equally teaches Google to pursue volume instead of the right business outcomes.
Read about the Google Ads AuditGoogle Ads Linköping
Google Ads consultant in Linköping
I help businesses in Linköping understand which searches, campaigns and conversions generate business and what to prioritise in the account.
8+ yearsin Google Ads and digital marketing
Precis Digitalformer Team Lead and Audit Lead
Linköpingbusiness address at Götgatan 7E
When the account gives numbers but no clear answers
Google Ads can look active while the budget follows the wrong signals. A clearer connection is needed between searches, conversions and real business value.
Branded searches hide the underlying performance
Brand and generic searches need assessing separately to show what the advertising adds.
Budget grows faster than profitability
More spend cannot fix an account without clear measurement, prioritisation or control over search terms.
Campaigns overlap
Multiple Performance Max campaigns and unclear roles can shift traffic between campaigns without improving overall results.
What may be included
A Google Ads approach that fits the business
The scope follows the need. A Search account should not get the same plan as an e-commerce business using Shopping and Performance Max.
SearchSearch advertising
Keywords, search terms, negative keywords, ad copy, bidding and a structure separating brand from new demand.
- Account structure and prioritisation
- Budget and bidding strategy
- Ongoing search term management
The product range should guide more than the algorithm
Product feeds, titles, categories, margins and campaign roles need to connect before scaling the budget.
The right signals going in
Conversions, values and reporting are reviewed early so the account can optimise towards what matters.
Demand Gen, YouTube and new features
New campaign types and AI features are tested when they serve a clear purpose, rather than simply because Google recommends them.
Keep what works. Prioritise the rest.
Taking over does not start by dismantling the account. First we need to understand what works, what is uncertain and what is likely to make the biggest difference.
- 01Understand the starting point
Business objectives, account, data and measurement.
- 02Prioritise
The biggest risk or opportunity first.
- 03Test and follow up
Changes need to be assessable.
- 04Scale what holds up
Budget follows evidence, not expectations.
Google Ads for a business in Linköping
100+ leads with 40% lower cost per conversion
Google Ads formed part of a broader Growth engagement for a local service business. With measurement, landing pages and follow-up working together, the ad account became easier to steer towards the right results.
Read the full case studyGoogle Ads100+leads40% lower cost per conversion
Meetings in Linköping, work directly in your account
AM Digital has a business address at Götgatan 7E. This allows ongoing remote work to be combined with in-person meetings in Linköping when needed.
You meet the person who reviews search terms, changes campaigns and follows up on results. I previously worked as a specialist, Team Lead and Audit Lead at Precis Digital, and with PriceRunner and Klarna across several markets.
Two ways to start
Choose ongoing responsibility when you want to develop the account over time. Choose an audit when you first need clear evidence for a decision.
View all pricing and what is includedFrequently asked questions
A brief guide to the approach, pricing, measurement and local presence.
How can a Google Ads consultant in Linköping help?
The work can cover Search, Shopping, Performance Max, Demand Gen, measurement, budget, bidding and ongoing development. It starts with the needs of the account and business, rather than changing the structure for its own sake.
Can AM Digital take over an existing Google Ads account?
Yes. First I review the starting point, measurement and what already works. Changes are then prioritised to retain useful history and lessons, avoiding unnecessary rebuilding.
What does Google Ads support cost?
Ongoing Google Ads management starts at SEK 15,000 per month. A standalone Google Ads Audit starts at SEK 10,000. Ad spend paid to Google is additional.
What ad budget is needed?
It depends on search volume, click costs, margins and the value of a sale. The budget needs to provide useful data, but should not scale faster than measurement and profitability support.
Does conversion tracking need to be ready before we start?
No. Measurement is one of the first things reviewed. If Google optimises towards the wrong events, that needs correcting before account results can be assessed reliably.
Does AM Digital only work with businesses in Linköping?
No. AM Digital has a business address in Linköping and can meet local businesses in person, but also works with businesses in other locations and markets.
Next step
What needs to become clearer in your Google Ads account?
Describe your starting point, ad budget and what you want to improve. A few lines are enough for an initial assessment.
Prefer a phone call?+46 70 486 82 63
AM Digital in Linköping
Götgatan 7E582 31 Linköping
The same business address is used in AM Digital’s Google Business Profile.
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